- Definition of a new signature of a new concept for the brand's advertising strategy
- Identify Celio and their wardrobe as simple, elegant and modern
Concept and speech:
- "Celio's man", a modern and elegant man with humor and self-mockery
- Claim: « Life, enjoy », a positive signature to establish the brand in an optimistic and fun state of mind
- Combining still life content and models: complementarity between the Celio wardrobe and the Celio man
Celio is a French brand of ready-to-wear clothing for men. With its reputation and history, it knows how to design modern, elegant and timeless pieces, which allow to fill the men's wardrobe according to a casual or business. With numerous boutiques in France and abroad, it reaches a wide range of men.
Billboard and press campaign in different countries
Videoclip on social media, on the website and in stores
Multi-channel variations (marketing operations, merchandising, store posters, etc.)
A positive signature to install the brand in an optimistic and fun state of mind.