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- Redesign of the entire e-commerce website on Shopify.
Design the e-commerce website according to the needs
- Development of the user experience according to the brand's target:
simple navigation, quick "add to cart" button, clear information, easy check out
- Creation of brand and lifestyle content: fashion advice to accompany the customer in his shopping experience, presentation of collections, information on ecological values...)
Point Zéro is a Canadian leader in ready-to-wear clothing. It offers collections for men and women. The brand is known for its quality and its clothing unparalleled comfort, all at an attractive price. After having reinvented itself for over 40 years, the brand is nevertheless specialized in winter coats, its flagship product since its creation.
Ecommerce pages for an optimal shopping experience
Styling tips to support the customer in their shopping experience
Presentation of the collections through lookbooks and other partnerships
Brand exposure to build trust with the consumer
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