4 OUTFITS TO REPRESENT A DIVERSE COLLECTION FOR MEN. WITH POINT ZERO, BE FASHIONABLE ON EVERY OCCASION
- Winners announcement
STEP 4 (JOUR J)
- Repost of the consumers' content on the brand's social media for the whole campaign
STEP 3
- Highlight of each profil and the products
- Contest participation
- Repeat for each profil (J-9, J-6, J-3)
STEP 2 (J-12)
- Announcement of the event and the contest
- Introduction to 4 profil which represent 4 personnalities
STEP 1 (J-15)
PLANNING SCHEDULE
Google, Instagram and Facebook's ads
Emailing depending of the planning
Instagram & Tiktok Campaign
MEDIA PLANNING
- Highlight 4 outfits which are representing about 4 personnalities. Content creation as key visuals for the campaign
- « Quel Papa est le tien ? » « What type of Dad is yours? » : complete the campaign with a contest on Instgram and Tiktok. A participative campaign increases the brand's community
- Playing with fathers and kid's relation to target two different generations
RESULTS
- Whatever your style, you will find what you need
PROMESSE
- Present the diversity of the men's collection which has a complete wardrobe
- Increase the brand's notoriety on a large target from gen Z to gen X
OBJECTIVE
- Participative campaign on social media about Father's Day
NEEDS
Point Zéro is a Canadian leader in ready-to-wear clothing. It offers collections for men and women. The brand is known for its quality and its clothing unparalleled comfort, all at an attractive price.
POINT ZERO
Advertising
As Father's Day is one of the most targeted event, Point Zero has proposed a contest using Instagram and Tiktok to increase its notoriety.
1. Tell us what type of dad is yours
2. Use the hashtag #fathersday
3. Tag @pointzeroclothing
4. Try to win a gift card from the brand.
TELL US WHAT TYPE OF DAD IS YOURS?
