Web Design
- Campaign creation on social media on summer time which is an important period
- Position BlaBlaCar and carpool as the main travel way for young people (18-25)
- With BlaBlaCar, travel and discover France and its culture
- Focus the campaign on an event targeted young people "Le Tour de France de BlaBlaCar": 4 official brand's cars and their drivers/ambassadors giving people who are going to the same place as them a ride. Each city of the journey is depending about festivals and summer events.
- Social media planning with IG and FB account for the brand and each drivers, and a Youtube channel for the brand following all drivers' adventures.
- Creation of the hashtag #tourdefranceblablacar to get the possibility for all BlaBlaCar's drivers to talk about the brand on their social medias and to contest for a year free
UX Design - Wireframing - Ui Design - Content creation
- Focus the campaign on an event targeted young people "Le Tour de France de BlaBlaCar": 4 official brand's cars and their drivers/ambassadors giving people who are going to the same place as them a ride. Each city of the journey is depending about festivals and summer events.
- Social media planning with IG and FB account for the brand and each drivers, and a Youtube channel for the brand following all drivers' adventures.
- Creation of the hashtag #tourdefranceblablacar to get the possibility for all BlaBlaCar's drivers to talk about the brand on their social medias and to contest for a year free
- Announcement of the event, the contest and the launch date
- Announcement of the event, the contest and the launch date
- is a camping expert and a real Pink Floyd fan
- IG & FB :
@robin_blablacar
- is a regular at the Angoulem festival and loves karaoke
- IG & FB :
@asma_blablacar
- practices street art and is a fan of the FC Nantes club
- IG & FB :
@medhi_blablacar
- is an illustrator and loves listening to the sound of cicadas
- IG & FB :
@alice_blablacar
- is a camping expert and a real Pink Floyd fan
- IG & FB : @robin_blablacar
- is a regular at the Angoulem festival and loves karaoke
- IG & FB : @asma_blablacar
- practices street art and is a fan of the FC Nantes club
- IG & FB : @medhi_blablacar
- is an illustrator and loves listening to the sound of cicadas
- IG & FB : @alice_blablacar
- the ambassadors represent the target and its hobbies - presentation of the hobbies to put forward the brand's values which are the human & the exchange
- Announcement of the event, the contest and the launch date
- Announcement of the event, the contest and the launch date
- Announcement of the event, the contest and the launch date
